Case Study

Suncoast Plumbing & Drain:
8 calls to 52 in 90 days

A Fort Myers plumbing company stuck on page 3 of Google with a website from 2014. We rebuilt everything and turned their phone into their best employee.

+550%
Inbound Calls
#1
Google Local Pack
$6,800
New Monthly Revenue
22 Days
Time to Launch
The Problem

A great plumber with a terrible website

Mike runs Suncoast Plumbing & Drain out of Fort Myers. He's been a licensed plumber for 18 years and his work is excellent — 4.8 stars on Google with 120+ reviews. But his online presence was stuck in 2014.

His website was built on an old HTML template. No mobile optimization, no contact form, no click-to-call. The homepage still had a hit counter at the bottom. When someone Googled "plumber Fort Myers," Mike was nowhere to be found.

He was surviving on word-of-mouth and a handful of Nextdoor recommendations. 8 inbound calls per month from online sources — while competitors with worse reviews were getting 10x that because they had real websites and ran ads.

The Transformation

From 2014 to 2025 in 22 days

We didn't just redesign — we rebuilt from scratch with one goal: make the phone ring.

http://suncoastplumbing.com
Before
HomeServicesAboutContact

Welcome to Suncoast Plumbing!

We are your local plumbing experts. Call us today!

Our Services

We do all types of plumbing work including drains, pipes, water heaters, and more.

About Us

Family owned and operated since 2006. Licensed and insured.

Visitors: 00004,217
https://suncoastplumbing.com
After
ServicesReviewsAreas Book Now

Fort Myers' Most Trusted Plumber

Same-day service. 18 years experience. 120+ 5-star reviews.

Get a Free Quote →
🔧

Drain Cleaning

Fast response, upfront pricing

🚿

Water Heaters

Install & repair, same day

🏠

Full Repiping

Licensed, bonded, insured

★ 4.8 Google ✓ Licensed ⏳ Same-Day
What We Did

The 90-day playbook

Week 1-3
Full Website Rebuild
Designed and built a mobile-first website focused on conversions. Click-to-call on every page, instant quote form, service area pages for each city (Fort Myers, Cape Coral, Lehigh Acres, Bonita Springs). SSL, fast loading, schema markup for local SEO.
Week 3-5
Google Business Profile Optimization
Rewrote the business description, added service categories, uploaded professional photos, set up automated review requests via text after every job. Went from 120 reviews to 180+ in 60 days.
Week 4-8
Local SEO + Content Strategy
Built out city-specific landing pages targeting "plumber in [city]" searches. Published 6 blog posts answering common plumbing questions Fort Myers homeowners ask. Internal linking structure optimized for Google crawling.
Week 6-12
Google Ads Launch
Started Google Local Service Ads with a $30/day budget. Targeted "emergency plumber," "drain cleaning," and "water heater repair" in Lee County. Cost per lead dropped from industry average of $85 to $32 within 6 weeks through continuous optimization.
The Results

Numbers that speak for themselves

8 / month
52
Monthly Inbound Calls
Page 3
#1
Google Local Pack
$0
$6,800
New Monthly Revenue
120
183
Google Reviews
In His Words

What Mike had to say

"
★★★★★
I've been doing plumbing for 18 years and always thought my work would speak for itself. And it does — but nobody could find me. I was getting maybe 8 calls a month from the internet while guys who've been licensed half as long were running circles around me. Now my phone doesn't stop. My wife jokes that I need to hire someone just to answer calls. Best decision I made for the business since getting my license.
MR
Mike R.
Owner, Suncoast Plumbing & Drain — Fort Myers, FL

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