Case Study

Shield Pest Solutions:
3x recurring revenue in 90 days

A Naples pest control company stuck on one-off jobs. We built a subscription model, redesigned their website, and turned seasonal work into predictable monthly income.

3.2x
Recurring Revenue
67
New Subscribers
$11,400
Monthly Recurring
24 Days
Time to Launch
The Problem

Great at killing bugs, terrible at keeping customers

Carlos runs Shield Pest Solutions in Naples. He's been in pest control for 9 years — licensed, experienced, and genuinely good at what he does. But his business was a rollercoaster. Busy in summer, dead in winter. Every month started at zero.

His website was a basic Wix template he built himself 4 years ago. No online booking, no pricing transparency, and the contact form was buried three clicks deep. His competitors had subscription plans, online scheduling, and were running Google Ads. Carlos had a phone number and a prayer.

The real problem? 90% of his revenue was one-off jobs. A customer called, he sprayed, they disappeared. No follow-ups, no maintenance plans, no recurring income. He was constantly chasing new customers instead of building a base.

The Transformation

From one-off jobs to predictable income

We didn't just redesign his website — we redesigned his business model.

shieldpestsolutions.wixsite.com
Before
HomeServicesContact

YOUR LOCAL PEST CONTROL EXPERTS

Call us for a free estimate!

Our Services

General pest control, termite treatment, rodent removal, lawn spraying.

Contact Us

Call (239) 555-0123 or email us at shieldpest@gmail.com

Created with Wix.com
https://shieldpestsolutions.com
After
PlansServicesAreas Get Protected

Naples' #1 Pest Protection

Monthly plans starting at $49. Cancel anytime.

Choose Your Plan →
🛡️

Basic — $49/mo

Quarterly treatment + monitoring

Plus — $79/mo

Monthly treatment + termite

🏆

Premium — $129/mo

Full coverage + lawn care

★ 4.9 Google ✓ Licensed & Insured 🔒 Cancel Anytime
What We Did

The subscription revolution

Week 1-3
Business Model + Website Build
Designed three subscription tiers (Basic, Plus, Premium) with clear pricing and benefits. Built a conversion-optimized website with plan comparison, online signup, and instant booking. Mobile-first with click-to-call on every page.
Week 2-4
Existing Customer Conversion
Carlos had 200+ past customers in a spreadsheet. We set up an email + text campaign offering them a "loyal customer" rate on the new plans. 42 signed up in the first two weeks — instant recurring revenue from people who already trusted him.
Week 3-6
Local SEO + Google Business
Optimized his Google Business Profile, built city-specific pages for Naples, Marco Island, Bonita Springs, and Estero. Set up automated review requests. Went from 23 to 78 Google reviews in 60 days.
Week 5-12
Google Ads + Retargeting
Launched Google Ads targeting "pest control Naples," "termite treatment," and "monthly pest plan" searches. Added retargeting for website visitors who didn't sign up. Cost per subscriber acquisition: $34 — each subscriber worth $588+/year.
The Results

Numbers that speak for themselves

$3,500/mo
$11,400
Monthly Recurring Revenue
0
67
Active Subscribers
23
78
Google Reviews
90% one-off
72%
Recurring Revenue %
In His Words

What Carlos had to say

"
★★★★★
For nine years I was running from job to job, never knowing what next month would look like. Now I wake up knowing I've got $11K coming in before I even pick up the phone. The subscription model changed everything. These guys didn't just build me a website — they rebuilt my whole business.
CM
Carlos M.
Owner, Shield Pest Solutions — Naples, FL

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