Case Study — Roofing

IronShield Roofing:
5 leads to 38 in 60 days

A Fort Myers roofing company that relied entirely on storm season and word-of-mouth. We built them a year-round lead machine.

+660%
Online Leads
#2
Google Local Pack
$12,400
New Monthly Revenue
18 Days
Time to Launch
The Problem

Feast or famine — no leads between storms

Carlos runs IronShield Roofing out of Fort Myers. 12 years in the business, licensed, insured, crew of 6. His work is solid — he's got a 4.9 on Google with 85 reviews. But his lead flow was completely unpredictable.

After a hurricane or big storm? Phone rings nonstop for 3 months. The rest of the year? Dead silence. He had no website — just a Facebook page with sporadic posts and a Google Business listing he hadn't touched since 2021.

When homeowners Googled "roof repair Fort Myers," Carlos was invisible. The companies showing up were running Google Ads, had professional sites, and were booking jobs that should have been his. He was averaging 5 online leads per month outside of storm season.

The Transformation

From Facebook-only to lead machine

We built IronShield's entire digital presence from the ground up — website, Google profile, ads, review system. Goal: consistent leads year-round, not just after hurricanes.

facebook.com/ironshieldroofing
Before
PostsPhotosAbout

IronShield Roofing

Roofing contractor · Fort Myers, FL · Call (239) 555-0199

Last post: 4 months ago

"Just finished another reroof in Cape Coral! Call us for a free estimate."

About

Licensed roofing contractor serving Lee County. Free estimates. Call or message us.

⚠ No website linked
https://ironshieldroofing.com
After
ServicesGalleryReviews Free Inspection

Fort Myers' Most Trusted Roofer

12 years. 500+ roofs. Licensed, insured, hurricane-rated.

Get Free Roof Inspection →
🏠

Roof Replacement

Shingle, tile, metal — all types

🔨

Storm Damage

Insurance claims handled

🛡️

Roof Inspections

Free 21-point check

★ 4.9 Google ✓ CCC Licensed 💪 Hurricane Rated
What We Did

The 60-day playbook

Week 1-2
Website Built From Scratch
Designed and launched a conversion-focused website. Service pages for roof replacement, repair, storm damage, and inspections. City-specific landing pages for Fort Myers, Cape Coral, Lehigh Acres, and Bonita Springs. Before/after gallery showcasing 50+ completed jobs. Click-to-call on every page.
Week 2-4
Google Business Overhaul + Review System
Completely rebuilt the Google Business Profile — added all services, uploaded 40 job photos, wrote a keyword-rich description. Set up an automated text-to-review system: after every job, the customer gets a text with a direct link to leave a Google review. Went from 85 to 142 reviews in 8 weeks.
Week 3-5
Google Ads — High-Intent Keywords
Launched Google Search ads targeting "roof repair Fort Myers," "roofer near me," "storm damage roof Lee County," and insurance-related searches. Started at $40/day budget. Cost per lead hit $28 by week 6 — well below the roofing industry average of $120+.
Week 5-8
SEO + Content Strategy
Published 8 blog posts targeting long-tail searches: "signs you need a new roof Florida," "best roofing material for hurricanes," "how to file a roof insurance claim." Built local citations and directory listings. Started ranking page 1 for "roofer Cape Coral" by week 7.
The Results

Numbers that speak for themselves

5 / month
38
Monthly Online Leads
No website
#2
Google Local Pack
$0
$12,400
New Monthly Revenue
85
142
Google Reviews
In His Words

What Carlos had to say

"
★★★★★
For 12 years I waited for hurricanes to get busy. That was my marketing plan — pray for storms. Now I've got jobs booked out 3 weeks in non-storm season. My crew stays busy year-round. I wish I'd done this 5 years ago. The revenue share thing made it a no-brainer — I didn't have to put up money I didn't have.
CM
Carlos M.
Owner, IronShield Roofing — Fort Myers, FL

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