A Lehigh Acres landscaping company running entirely on word-of-mouth and a Facebook page. We built them a real online presence and turned their dead summers into year-round revenue.
Carlos has been running GreenScape Landscaping & Lawn Care out of Lehigh Acres for 7 years. His crews do excellent work — clean cuts, detailed edging, reliable weekly service. But his entire marketing strategy was a Facebook page and hoping satisfied customers would tell their neighbors.
He had no website. When someone Googled "landscaping Lehigh Acres" or "lawn care Fort Myers," Carlos didn't exist. His Google Business Profile was unclaimed, had the wrong phone number, and showed 28 reviews — mostly from 2022.
The real killer was seasonality. October through April, he'd stay busy through referrals. But every summer, the phone went quiet. 15 leads per month on a good month, single digits in June and July. Meanwhile, competitors with proper websites and ads were booking maintenance contracts year-round.
Another beautiful lawn cleanup today! Call or text us for a free estimate 239-555-0147 🌿
7 years. 94 five-star reviews. Weekly, biweekly, and one-time service.
Request a Free Quote →Weekly mowing · From $35/visit
Full install · Tropical & native
Palms, hedges, shrubs · Same-week
Year-round plans · Priority scheduling
I spent seven years thinking Facebook and word-of-mouth was enough. Every summer I'd lose half my guys because there wasn't enough work. I literally thought that was just how landscaping worked in Florida — you're busy in the winter and dead in the summer. Turns out, that's only true if nobody can find you online. Now I've got homeowners booking annual contracts, I'm getting leads from Cape Coral and Bonita Springs — cities I never even marketed to before. Last July was my best month ever. My crew is full-time year-round now. I wish I'd done this three years ago.
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