Case Study

Green Thumb Landscaping:
15 leads to 57 in 60 days

A Cape Coral landscaping company running entirely on word-of-mouth with zero online presence. We built their digital foundation and turned strangers into customers.

+280%
Monthly Leads
$7,400
New Monthly Revenue
$19
Cost Per Lead
16 Days
Time to Launch
The Problem

Great work, but nobody could find them

Mike Hernandez started Green Thumb Landscaping in Cape Coral 7 years ago. His crew does incredible work — sod installation, hardscaping, tropical planting, full yard transformations. The kind of work that makes neighbors stop and ask "who did your yard?"

But that was the problem. Every single customer came from word-of-mouth. No website. No Google Business Profile. No online portfolio. When someone searched "landscaping Cape Coral" or "lawn care near me," Green Thumb didn't exist. Mike was invisible to every homeowner who didn't already know someone who knew someone.

Meanwhile, competitors with half the talent were landing $5,000+ hardscaping jobs because they showed up on Google and had websites with project photos. Mike was stuck at 15 leads per month — all referrals — while watching less experienced crews drive past in new trucks paid for by customers they found online.

The Transformation

From invisible to impossible to miss

We didn't just build a website — we built a lead generation machine designed to showcase Green Thumb's best work and convert visitors into quote requests.

No website existed
Before

Facebook Page Only

Last post: 4 months ago. 86 likes.

No Website

No portfolio. No service pages. No way for customers to request a quote online.

No Google Presence

No Google Business Profile. Invisible in local search. Zero organic traffic.

Online leads: 0 per month
https://greenthumbcapecoral.com
After
ServicesGalleryAreas Free Quote

Cape Coral's Premier Landscaping

Stunning yards. Honest pricing. 7 years trusted by your neighbors.

Get a Free Quote →
🌱

Sod & Planting

Full lawn installs, tropical beds

🧱

Hardscaping

Pavers, retaining walls, patios

🌳

Maintenance

Weekly care, trimming, cleanup

★ 4.9 Google ✓ Licensed 📷 Before/After Gallery
What We Did

The 16-day launch playbook

Day 1-10
Modern Website with Before/After Gallery
Designed and built a conversion-focused website from scratch. The centerpiece: a stunning before/after project gallery with slider comparisons that let visitors see exactly the quality of Green Thumb's work. Online quote request form on every page. Service area pages targeting Cape Coral, North Fort Myers, and Pine Island. Mobile-first, fast loading, SSL secured.
Day 8-14
Google Business Profile Setup & Optimization
Created and fully optimized a Google Business Profile from zero. Professional project photos uploaded, service categories dialed in, business description written for local SEO. Set up automated review requests after every completed job — went from 0 reviews to 34 five-star reviews in the first 45 days.
Day 12-16
Online Quote Request System
Built a multi-step quote request form that asks the right questions: property size, service type, timeline, and budget range. Automatic email notifications to Mike's phone within 30 seconds of every submission. Response time dropped from "whenever I check Facebook" to under 5 minutes — a huge conversion advantage.
Day 16+
Targeted Google Ads
Launched Google Ads targeting high-intent searches: "landscaping Cape Coral," "sod installation near me," "hardscaping contractor Lee County." Budget started at $25/day, optimized weekly. Within 4 weeks, cost per lead dropped to $19 — less than a quarter of what national landscaping franchises pay. Before/after gallery images used in display ads for maximum impact.
The Results

Numbers that speak for themselves

15 / month
57
Monthly Leads
$0 online
$7,400
New Monthly Revenue
N/A
$19
Cost Per Lead
0 reviews
34
Google Reviews (45 days)
In His Words

What Mike had to say

"
★★★★★
I always figured if I did great work, people would find me. And they did — but only through referrals. I was leaving so much on the table. Within two weeks of launching the new site, I got a $4,200 hardscaping job from someone who found us on Google. That had literally never happened before. Now I'm getting quote requests while I sleep. I went from scrambling for work in the slow months to turning down jobs because we're booked out three weeks. Elevara didn't just build me a website — they changed how my business works.
MH
Mike Hernandez
Owner, Green Thumb Landscaping — Cape Coral, FL

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