Case Study

Green Edge Landscaping:
5 leads to 38 in 8 weeks

A Fort Myers landscaping company with a terrible DIY website and no ad strategy. We built them a professional online presence that books jobs on autopilot — even in the slow season.

+660%
Monthly Leads
$7,400
New Monthly Revenue
$19
Cost Per Lead
18 Days
Time to Launch
The Problem

A great crew with a terrible website

Marcus and his team at Green Edge Landscaping had been serving Fort Myers and surrounding Lee County for 11 years. They did everything — weekly lawn maintenance, full landscape installs, irrigation repair, palm trimming, sod replacement. Their work spoke for itself. Their website did not.

The site was a DIY job built on a free website builder back in 2017. Times New Roman font, broken image links, a blinking "Call Now" banner, and a visitor counter stuck at 3,000. No contact form, no online booking, no service area pages. The phone number was buried at the bottom. It loaded in 8 seconds on mobile and looked like it hadn't been touched since the day it went live.

The result? 5 leads per month from the website. Marcus was surviving entirely on repeat customers and yard signs. Meanwhile, competitors half his size were showing up on Google and stealing every new homeowner in the area. Every summer, he'd have to lay off two crew members because the phone stopped ringing.

The Transformation

From embarrassing to industry-leading

greenedgelandscapingfl.weebly.com
Before

Green Edge Landscaping LLC

HomeServicesAboutContact
*** SPRING SPECIAL - 15% OFF FIRST SERVICE! CALL 239-555-0183 ***

Welcome to Green Edge Landscaping!!

We are a full service landscaping company in Fort Myers Florida. We do lawn care, landscaping, tree trimming, irrigation and more!! We have been in business since 2015. Call us today for a FREE estimate!!

IMG
IMG
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CALL NOW: 239-555-0183

We also do pressure washing and gutter cleaning. Ask about our monthly packages.

Visitors: 003,127
Our Services

• Lawn Mowing
• Landscaping
• Palm Trimming
• Irrigation
• Sod Install

Service Area

Fort Myers, Cape Coral, Lehigh Acres

Hours

Mon-Sat 7am-5pm
Sun: CLOSED

Copyright 2017 Green Edge Landscaping | Built with FreeWebBuilder
https://greenedgeftmyers.com
After
ServicesAreasGallery Free Estimate

Fort Myers' Most Trusted Landscaping Team

11 years. 112 five-star reviews. Weekly, biweekly & one-time service.

Get Your Free Estimate →

Lawn Maintenance

Weekly mowing · From $40/visit

Landscape Design

Full installs · Tropical & native

Palm & Tree Care

Trimming, removal · Same week

Irrigation Systems

Install, repair · Smart timers

★★★★★ 4.9 · 112 reviews on Google
What We Did

The 8-week playbook

Week 1-2
Professional Website + Instant Quote System
Built a fast, modern website from scratch — designed mobile-first because 82% of landscaping searches happen on phones. Added an instant quote calculator where homeowners enter their lot size and service type and get a ballpark price in 10 seconds. Click-to-call buttons on every page. Separate landing pages for Fort Myers, Cape Coral, Lehigh Acres, and Bonita Springs — each targeting hyper-local search terms like "landscaping Fort Myers" and "lawn care near me."
Week 2-4
Google Business Profile + Review Automation
Claimed and completely rebuilt their Google Business Profile — correct categories, service areas, business hours, and professional before/after photos from real job sites. Set up an automated SMS review request system: every completed job triggers a text with a direct link to leave a Google review. Went from 34 reviews to 112 in 8 weeks. That review velocity alone boosted their local pack ranking significantly.
Week 3-5
Google Ads + Local Service Ads
Launched dual ad campaigns: Google Local Service Ads for immediate visibility in the maps pack, and targeted Search Ads for high-intent keywords across Lee County. $30/day budget split between both. Cost per lead averaged $19 — and each new weekly maintenance client is worth $160-200/month in recurring revenue. ROI was positive within the first 10 days.
Week 5-8
Content Strategy + Annual Contract Push
Built a 90-day content plan for Instagram and Facebook — dramatic before/after transformation photos, seasonal lawn care tips for South Florida, and client spotlight videos. The key move: we created a dedicated landing page promoting annual maintenance contracts with built-in summer services (fertilization, pest treatment, irrigation checks). Converted 14 one-time clients into annual contracts — $33,600 in guaranteed annual revenue.
The Results

Numbers that keep climbing

5 / month
38
Monthly Leads
34
112
Google Reviews
$0
$7,400
New Monthly Revenue
1 city
4 Cities
Service Area Coverage
In His Words

What Marcus had to say

“
★★★★★
I built that old website myself and I knew it was bad, but I figured people just find landscapers through word of mouth anyway. Turns out that's not how it works anymore. Within three weeks of launching the new site, I was getting calls from neighborhoods I'd never even worked in. Cape Coral, Bonita Springs — people were finding us on Google and booking online without even calling. Last summer I didn't have to lay anyone off for the first time ever. My guys are full-time year-round now. The annual contracts alone cover my overhead. I don't know why I waited this long.
MT
Marcus T.
Owner, Green Edge Landscaping — Fort Myers, FL

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