Case Study

Crystal Clear Pool Service:
35 to 78 recurring clients

A Cape Coral pool service company using a Hotmail email and a stock-photo website. We gave them a real brand, online booking, and ads that brought in homeowners on autopilot.

+123%
Recurring Clients
$4,200
New Monthly Revenue
$18
Cost Per Lead
18 Days
Time to Launch
The Problem

Stock photos and a Hotmail address

David has been cleaning pools in Cape Coral for 12 years. He's reliable, knows every pool system inside and out, and his existing clients love him. But online? He looked like a scam.

His website was covered in stock photos of pools in Malibu — not exactly Cape Coral. His contact email was crystalclearpools@hotmail.com. There was no way to book online, no pricing info, and the site hadn't been updated since 2018.

He was stuck at 35 recurring clients and was losing bids to competitors who looked more professional online — even though David's work was better. Homeowners would Google "pool service Cape Coral," see his dated site, and move on to the next result.

The Transformation

From Hotmail to professional

http://crystalclearpoolscc.com
Before

Crystal Clear Pool Service

Cape Coral's #1 Pool Cleaning Company

[ Stock photo: infinity pool overlooking the ocean ]

Weekly Cleaning

We clean your pool every week

Repairs

We fix pool equipment

Contact us: crystalclearpools@hotmail.com
https://crystalclearpoolscc.com
After
ServicesPricingReviews Book Service

Cape Coral's Most Trusted Pool Service

12 years. 200+ pools. Transparent pricing. Book in 60 seconds.

Get an Instant Quote →

Weekly Cleaning

From $120/mo · Chemicals included

Equipment Repair

Pumps, filters, heaters · Same-week

Green-to-Clean

Full restoration · 48-hour turnaround

Monthly Plans

Cancel anytime · No contracts

★★★★★ 4.9 · 87 reviews on Google
What We Did

The full rebuild

Week 1-2
Brand Identity + Website
Designed a clean, trust-first website with real photos from David's actual work (we coached him on taking them). Added transparent pricing, online booking form, and a professional email — info@crystalclearpoolscc.com. Killed the Hotmail.
Week 2-3
Online Booking System
Integrated an online booking flow where homeowners select their pool size, service type, and preferred day. David gets a notification, confirms the appointment, and it auto-adds to his calendar. No more phone tag.
Week 3-6
Google Business + Review Engine
Optimized his Google Business Profile with categories, photos, service descriptions. Set up automated review requests — after each service, the homeowner gets a text asking for a Google review. Went from 34 reviews to 87 in 8 weeks.
Week 4-10
Facebook + Google Ads
Ran hyper-local Facebook ads targeting Cape Coral homeowners with pools (yes, you can target that). Google Ads for "pool cleaning Cape Coral" and "pool service near me." $25/day budget, $18 average cost per lead. Each lead worth ~$120/month in recurring revenue.
The Results

Numbers that keep growing

35 clients
78
Recurring Clients
$4,200/mo
$9,360
Monthly Recurring Revenue
34
87
Google Reviews
0 online
22/mo
Online Booking Requests
In His Words

What David had to say

"
★★★★★
I used to lose jobs to guys with half my experience just because their website looked better. People would call me and say "I almost didn't reach out because your site looked sketchy." That hurt because I take pride in my work. Now when people find me online they see exactly what I do, what it costs, and they can book right there. I went from chasing customers to having them come to me. Doubled my client list and I'm turning down work I would have killed for a year ago.
DM
David M.
Owner, Crystal Clear Pool Service — Cape Coral, FL

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