Case Study

CoolBreeze Air & Heat:
3 calls/week to 22 in 8 weeks

An HVAC company in Cape Coral paying $2K/month to a marketing agency with nothing to show for it. We fired the agency, rebuilt the website, and turned their phone into a 24/7 lead machine.

+450%
Weekly Calls
$11,400
New Monthly Revenue
$15
Cost Per Lead
16 Days
Time to Launch
The Problem

Paying $2K/month for zero results

James runs CoolBreeze Air & Heat out of Cape Coral, serving Fort Myers and the surrounding Lee County area. He's a licensed HVAC contractor with 14 years of experience and a crew of 6 techs. His work is solid — clean installs, fast repairs, fair pricing. But his online presence was costing him a fortune and delivering nothing.

His website was a basic template from 2019 — generic stock photos of air conditioners, no emergency service information front and center, and a contact form buried three clicks deep. He was paying a marketing agency $2,000/month on retainer for "SEO and social media management." Their idea of marketing was posting a stock photo to Facebook twice a month.

Meanwhile, he was getting 3-4 calls per week from online sources. Competitors were dominating Google searches for "AC repair Fort Myers" and "HVAC Cape Coral" — guys with fewer years in the trade and worse reviews were running circles around him because they had better websites and actual ad campaigns. James was bleeding $24K/year on an agency that couldn't show him a single lead they'd generated.

The Transformation

From template site to lead machine

We didn't just redesign the website — we tore down the entire marketing operation and rebuilt it around one principle: when someone's AC breaks in Florida, they need help now.

http://coolbreezeairandheat.com
Before
HomeServicesAboutContact

Your Trusted HVAC Professionals

Heating and cooling solutions for your home and business

AC Repair

We repair all brands and models of AC units

Installation

New system installation and replacement

Maintenance

Keep your system running efficiently

Call us: (239) 555-0142 · Mon-Fri 8am-5pm
https://coolbreezeairandheat.com
After
ServicesReviewsPlans AC Emergency? Call Now
⚠

AC Emergency? We're Available 24/7

Average response time: 45 minutes in Cape Coral & Fort Myers

Cape Coral's Fastest AC Repair

14 years. 156 five-star reviews. 24/7 emergency service.

Get Emergency Service →

Emergency Repair

24/7 · 45-min response

New AC Install

Free estimates · Financing available

Maintenance Plans

From $29/mo · Cancel anytime

Duct Cleaning

Improve air quality · Same-week

★ 4.9 Google ✓ Licensed & Insured ⏳ 24/7 Service
What We Did

The 8-week overhaul

Week 1-2
Website Redesign + Emergency CTA
Built a conversion-first website designed around HVAC emergencies — because in Southwest Florida, a broken AC isn't an inconvenience, it's a crisis. Emergency call button pinned to the top of every page. Click-to-call everywhere. Service area pages for Cape Coral, Fort Myers, Lehigh Acres, and Estero. Maintenance plan landing page with online signup. Killed the old template site in 16 days.
Week 2-3
Fired the Old Agency, Switched to Revenue-Share
Terminated the $2K/month retainer with the old marketing agency that had produced zero measurable results. Transitioned James to Elevara's revenue-share model — no retainer, we only get paid when he gets paid. Aligned incentives from day one. That's $24K/year back in his pocket before we even started driving leads.
Week 3-5
Google Business Profile + Review Engine
Fully optimized his Google Business Profile — professional photos of the crew and trucks, weekly Google Posts about seasonal AC tips, answered every Q&A. Set up automated review collection: after every service call, the homeowner gets a text with a direct link to leave a Google review. Went from 67 reviews to 156 in under 8 weeks.
Week 4-8
Google Ads + Maintenance Plan Funnel
Launched Google Ads targeting high-intent searches: "emergency AC repair Fort Myers," "AC not cooling Cape Coral," "HVAC company near me." Ran a separate campaign for seasonal maintenance plan signups with a dedicated landing page. $35/day ad budget, $15 average cost per lead. Created a maintenance plan signup funnel that generated 34 signups in the first 60 days — recurring revenue James didn't have before.
The Results

Numbers that changed the business

3-4 / week
18-22
Weekly Inbound Calls
67
156
Google Reviews
$0 tracked
$11,400
New Monthly Revenue
0 signups
34
Maintenance Plan Signups (60 days)
$2,000/mo Saved
By dropping the old agency retainer
Switched to revenue-share — Elevara only earns when James earns
In His Words

What James had to say

"
★★★★★
I was paying two grand a month to an agency and I couldn't tell you a single customer they brought me. Not one. When I asked for reports they'd send me PDFs full of impressions and reach and other stuff that doesn't pay my techs. Elevara was the opposite — they said "we don't get paid until you get paid." First month the phone went crazy. My dispatcher thought something was wrong because we'd never had that many calls on a Monday. Now we're booking out 3-4 days in advance, my maintenance plans are bringing in money while I sleep, and I'm not paying a dime in retainers. Should've made this switch two years ago.
JT
James T.
Owner, CoolBreeze Air & Heat — Cape Coral, FL

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