Case Study — Chiropractic

Coastal Spine & Wellness:
12 to 41 new patients per month

A Naples chiropractor with a great reputation but an outdated website and zero digital marketing. We built a patient acquisition system that runs on autopilot.

+242%
New Patients
#1
Google Local Pack
$8,900
New Monthly Revenue
21 Days
Time to Launch
The Problem

A great chiropractor nobody could find

Dr. Sarah runs Coastal Spine & Wellness in Naples. 15 years of practice, specializing in sports injuries and spinal decompression. Her patients love her — 4.7 stars on Google with 90+ reviews. But she was still relying on referrals and a website that looked like it was built on a free Wix template in 2016.

The site had no online booking, no service descriptions beyond a bulleted list, and took 8 seconds to load on mobile. When potential patients Googled "chiropractor Naples FL," three competitors with half her experience were showing up first because they actually invested in their online presence.

She was averaging 12 new patients per month from online sources. Her front desk spent half their time on the phone scheduling because there was no online booking. Meanwhile, the wellness center down the street with 2 years of experience was booked solid because they had a nice website and ran Google Ads.

The Transformation

From Wix template to patient machine

We rebuilt everything with one mission: make booking an appointment as easy as ordering a pizza.

coastalspinewellness.wixsite.com
Before
HomeServicesAboutContact

Welcome to Coastal Spine

Dr. Sarah Johnson, D.C. — Serving Naples since 2011

Our Services

• Chiropractic adjustments
• Spinal decompression
• Sports injuries
• X-rays

Contact Us

Call (239) 555-0142 to schedule your appointment. Mon-Fri 8am-5pm.

Powered by Wix.com
https://coastalspinenaples.com
After
ServicesAbout Dr. SarahReviews Book Online

Naples' Top-Rated Chiropractor

15 years. 3,000+ patients. Same-day appointments available.

Book Your Visit →
🦴

Adjustments

Gentle, precise spinal care

Decompression

Non-surgical disc treatment

🏃

Sports Rehab

Get back in the game faster

★ 4.7 Google ✓ Licensed D.C. 📅 Online Booking
What We Did

The 90-day playbook

Week 1-3
Full Website Rebuild with Online Booking
Designed a patient-focused website with integrated online scheduling. Each service got its own page with detailed explanations: chiropractic adjustments, spinal decompression, sports injury rehab, prenatal care. Added a "New Patient" landing page with first-visit expectations, insurance info, and intake forms. Load time went from 8 seconds to 1.4 seconds.
Week 3-5
Google Business Profile + Review Automation
Rewrote the entire Google Business listing with service categories, Q&A, and professional photos of the office and team. Set up automated post-appointment review requests via text — patient gets a text 2 hours after their visit with a direct Google review link. Reviews jumped from 90 to 156 in 10 weeks.
Week 4-8
Google Ads — New Patient Acquisition
Launched targeted Google Ads for "chiropractor Naples," "back pain relief Naples," "sports chiropractor near me," and "spinal decompression Collier County." Created a dedicated landing page for each ad group. New patient special: $49 first visit (exam + adjustment). Cost per new patient acquisition: $38 — averaging a $650+ lifetime patient value.
Week 6-12
Content + Local SEO Domination
Published 10 blog posts targeting pain-point searches: "why does my lower back hurt in the morning," "chiropractor vs physical therapist," "is spinal decompression covered by insurance." Built citations across 30+ health directories. Started ranking #1 for "chiropractor Naples FL" by week 10.
The Results

Numbers that speak for themselves

12 / month
41
New Patients Per Month
Page 2
#1
Google Local Pack
$0
$8,900
New Monthly Revenue
90
156
Google Reviews
In Her Words

What Dr. Sarah had to say

"
★★★★★
I went to school for 8 years to learn how to help people with their backs, not to learn Google Ads. For years I watched newer practices outgrow mine because they knew how to market. Elevara changed everything — my schedule is consistently full, my front desk isn't drowning in phone calls because people book online, and the best part is I only pay them when I grow. It's the fairest deal I've ever seen in marketing.
SJ
Dr. Sarah J.
Owner, Coastal Spine & Wellness — Naples, FL

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