A Cape Coral HVAC company running on Craigslist ads and a half-finished website. We built them a brand, a booking engine, and a Google presence that fills their schedule — even in the off-season.
Ray started Coastal Air Solutions 6 years ago after spending 15 years working for one of the big corporate HVAC chains in Southwest Florida. He knew the trade inside and out — AC installs, duct work, emergency repairs, preventive maintenance. His customers loved him. But finding new ones was a constant struggle.
His "marketing strategy" was a Craigslist ad he renewed every week, a half-built website his nephew started but never finished, and a stack of business cards at the local hardware store. The website had a stock photo of a snowflake on the homepage (for an AC company in Florida), a contact form that didn't work, and no mention of Cape Coral, Fort Myers, or any actual service area.
The numbers told the story: 8 inbound calls per month from online sources. Everything else was repeat customers and referrals. During the slower winter months, revenue would drop 60%. Meanwhile, newer HVAC companies with polished websites and Google Ads were scooping up every "AC repair Cape Coral" search — a keyword with 1,400+ monthly searches that Ray was completely invisible for.
We provide complete heating and cooling solutions for residential and commercial customers. Our technicians are certified and experienced. Contact us today for a free estimate on any HVAC service.
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Same-day service. 21 years combined experience. Serving all of Lee County.
Schedule Service →Same-day · All brands · 24/7
Free estimate · Financing available
Cleaning, sealing · Energy savings
Biannual tune-ups · Priority service
I spent 15 years turning wrenches for a big company before I went out on my own. I know HVAC. What I didn't know was marketing. I was posting on Craigslist every week and hoping the phone would ring. My nephew built me a website two years ago and never finished it — there was literally a stock photo of a snowflake as my hero image. An AC company. In Florida. With a snowflake. Elevara came in and in two weeks I had a website that actually looks like a real company. The booking system is incredible — people schedule service at 11pm and I just wake up to a full calendar. Last month I had to turn down three jobs because I was booked solid. That's a problem I never thought I'd have.
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