A Fort Myers HVAC company trapped in a seasonal boom-bust cycle with an outdated Wix site bleeding leads. We rebuilt their digital presence and turned one-time repairs into recurring revenue.
AirPro HVAC Solutions has been serving Fort Myers and Lee County for 12 years. During the summer, they can't answer the phone fast enough — AC emergencies, new installs, duct work. But from November through March, the phone barely rings. Sarah Chen, their Operations Manager, described it as "four months of feast, eight months of famine."
The real problem was their business model. 90% of their revenue came from one-time repair calls. They offered maintenance plans — biannual tune-ups, priority scheduling, discounted repairs — but almost nobody signed up. Why? Their Wix website buried the maintenance page three clicks deep, the signup process required calling during business hours, and the page itself looked like it was built in 2018 (because it was).
On top of that, their Wix site was slow, not optimized for mobile, and had zero SEO value. When someone searched "AC repair Fort Myers," AirPro was nowhere. They were paying $180/month for Wix Premium and getting maybe 6 maintenance plan signups per month — almost all from existing customers they reminded in person. Meanwhile, leads who visited the site were bouncing at a 78% rate because the site took 8 seconds to load on mobile.
We replaced the bloated Wix site with a custom-built website engineered for one thing: turning visitors into maintenance plan subscribers.
Serving Southwest Florida since 2014. Call us today!
We fix all makes and models. Fast and reliable service you can trust.
New AC systems installed by certified technicians. Free estimates.
Same-day repairs. Maintenance plans from $12/mo. 4.9 stars.
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We used to dread the winter months. Our techs would go from 6 calls a day to maybe 1. The feast-or-famine cycle was killing us — we'd lose good technicians every off-season because we couldn't keep them busy. Now we have over 200 maintenance plan subscribers generating predictable monthly revenue year-round. The online booking was a game changer. People sign up at 11pm on a Sunday night. The retargeting ads alone pay for themselves three times over. For the first time in 12 years, I'm not worried about what happens when the temperature drops below 75.
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